UGC creator
London

Emily
Valentine

UGC for brands that talk to women over 35: wellness, beauty, aesthetics, fitness and home.

Work with me

Hi,
I'm Emily!

54K
Beauty and wellness
UGC creator
London, UK
@officialemilyvalentine

I'm Emily, a full-time creator for nine years and a UGC creator for brands who want to talk to women over 35 without it looking like an ad. Real skin, real routines, a hook that earns the next three seconds.

  • 01Nine years creating full time for brands
  • 02Worked with Dior, Marks & Spencer and Wild Nutrition
  • 0354K personal brand followers on Instagram
  • 04Hook, script, shoot and edit in one pair of hands, stills on the same day
Emily
your 35+ customer,
on camera

Trusted by 300+ brands

ZoevaZoeva
Content formats

What I create

Talking-head testimonial

You can sell naturally to camera.

Hook styles: Problem hook, bold claim
GRWM

You can fit a product into a real routine.

Hook styles: Curiosity, pattern interrupt
Demo and texture shots

You can show a product clearly.

Hook styles: Visual hook, no talking
Voiceover with b-roll

You can deliver without being on camera.

Hook styles: Curiosity, story
Unboxing

You can handle launches and gifting.

Hook styles: Reveal
Problem and solution

You understand the customer's objection.

Hook styles: Problem first
Stills

You can supply photography alongside video.

Hook styles: Added to any package
Guerlain rouge lipstick campaign
I do not create content

that looks like an ad. I create content that looks like a recommendation from someone you trust.

Selected work

Short-form videos made to sit natively in the feed, then run as ads.

Beauty

Beauty and skincare

Get ready with me, routines, texture close-ups and honest first impressions, on real skin.

No7FUTURE RENEW
Talking head · Skincare
T390'S BLOW OUT
Tutorial · Hair
ZoevaPERFECT POUT
Makeup · Swatches
Aesthetics

Ageing well

Fine lines, SPF, mature-skin makeup, face tools and clinic days. Talked about the way a friend would.

Elizabeth ArdenHYDRATION
Talking head · Bold claim
Elizabeth ArdenADVANCED GOLD
Talking head · Texture
No7SPF ROUTINE
Routine · Product demo
Wellness + fitness

Wellness and fitness

Gut, brain, energy and sleep routines, plus training days and kit in motion. Strong, not staged.

Wild NutritionDAY IN THE LIFE
Voiceover · B-roll
SymproveGUT ROUTINE
Lifestyle · Product in use
Detox Kitchen10 DAY RESET
Unboxing · Day in the life
Home + lifestyle

Home and lifestyle

Cleaning, scent and drinks at home: everyday routines shown the way people really live them.

FlashCLEANING POV
POV · Home
FebrezeFRESH HOME
Voiceover · Home
Whitley NeillGIN COCKTAIL
Recipe · Drinks at home

Other categories available on request, including sexual wellbeing. Ask and I will share a private link.

+ photography

Stills too.

Add photography to any UGC package. While we are already set up, I shoot product, flat lays, lifestyle and beauty detail, edited and retouched and delivered with your video.

ProductFlat layLifestyleBeauty detail
Add stills to a brief
Work with me

How we work together

One-off

UGC video

Single videos, 15 to 60 seconds
Ongoing

Monthly retainer

A steady stream of fresh creative, one point of contact
Add to either

Photo + crew add-on

Pro photographer and videographer on request
01

The brief

You send the product, the goal and what you have already tried. I read every word and ask for anything missing.

02

The contract

Scope, deliverables, usage and timeline in writing before I pick up a camera. Rush turnaround available for a fee.

03

The treatment

A short plan of hooks, scenes and script angles for your sign-off.

04

Watermarked first edit

A first cut in your inbox with a watermark. Up to two rounds of revisions.

05

Sign-off and payment

You approve the edit and settle the invoice.

06

Final files

Clean files in every ratio you need, ready to post or run as ads.

What you get

  • Hook and script
  • Shot, edited and captioned video
  • Every ratio you need
  • Usage terms in writing
  • Stills on the same shoot day
  • Tidy Drive folder, files named properly
  • Rush turnaround, for a fee
  • Whitelisting and raw footage on request
Start a brief

Let's make
somethingworth saving.

Work with me →
Work with me